According to Oech, the explorer ____

• A. Defines the problem and generates solutions
• B. Explores the situation
• C. Puts ideas into action
• D. Selects a solution

Answer: (B)

In Oech’s model of creativity, the explorer is the one who surveys the landscape and gathers information about the situation—asking questions, noticing details, identifying constraints and opportunities, and understanding what’s known and unknown. This exploration establishes a solid understanding of the problem and its context before any ideas are formed or actions are taken, which is why the explorer is described as exploring the situation. Defining the problem and generating solutions come later in the process (through reframing and ideation), putting ideas into action is about execution, and selecting a solution is about evaluation and choice.